Move over Adam Levine. Watch out Shakira. Step aside Miranda Lambert. Blake Shelton has a new partner in his life, and that’s… Pizza Hut?
It’s true, when Blake sings “God Gave Me You,” he’s always been singing it to the cheesy, saucy deliciousness that only Pizza Hut can provide. Believe it or not, the GRAMMY nominated Shelton has joined forces with Pizza Hut to launch a new line of BBQ Pizzas in three unique flavors: Blake’s Smokehouse BBQ, Hawaiian BBQ and Honey BBQ Chicken.
As a fan of both pizza and BBQ, Shelton was instrumental in inspiring Pizza Hut’s new menu items, even lending his name to Blake’s Smokehouse BBQ. “Growing up in Ada, Oklahoma, Pizza Hut was a big deal in my community,” said Shelton. “As a fan of BBQ and pizza, it has been a blast to partner with Pizza Hut to bring two of my favorite foods together.”
“The authenticity that Blake brings as a performer, personality and backyard BBQ enthusiastic made him the ultimate fit for this launch and our brand,” said Jared Drinkwater, Senior Director of Marketing, Pizza Hut. “We’re so thrilled to have him as a partner and truly excited to bring our real backyard BBQ flavors to pizza.”
Shelton’s Pizza Hut commercials will begin airing on May 18. Additionally, Pizza Hut will give Shelton fans a chance to “meet” the star, or at least take a photo with a life-size cutout of him holding his Smokehouse BBQ Pizza. Fans are encouraged to stop and take a “Shelfie” (A Shelton-selfie, get it?) with the cutout and share it on social media for a chance to win prizes, including free pizza.
Maybe Shelton’s new single “My Eyes” is about pizza as well?