The first time I heard Brandon Ray was on YouTube. I give him full credit for being the one who introduced me to Dan+Shay’s music with his cover of “19 You and Me” two years ago. Since then, he’s continued to hone his talents as a singer/songwriter and he’s currently being featured in CMT’s New Artist Discovery Program with his brand new single “American Way”.
Hearing “American Way” for the first time, Ray’s sound immediately reminded me of another gravelly voice well-known to country music. Perhaps it’s just a coincidence that Kip Moore is a co-writer on this new tune? Either way, I think Moore along with Brett James and Nick Brophy, have written a solid track for Ray and it should do well to garner a positive response from his fans.
To me, Brandon Ray’s lyrics are feel good, American pride and while it could be considered cliché and overdone, I think it’s exactly what America needs right now. Something to make you remember those random little moments that make you proud of who you are and where you came from – everybody loves a little nostalgia.
Not only are the lyrics well written, the general rhythm of the song makes it easy to sing and dance along. The drum beat even signifies the best moments to clap along, similar to the moments where everyone claps during Eric Church’s “Drink In My Hand”.
I don’t think there could be any more appropriate time for Brandon Ray to release this song. It’s the beginning of college football season, and pretty soon the leaves will be making their own music as they fall to the ground in the ever approaching days of autumn. Find yourself a pumpkin-spice flavoured beverage and head on over to iTunes where you can listen to Ray sing “we drive our Chevys, kiss our babies, watching football games…and it’s always gonna be that way”.
That’s the “American Way”.
You can buy this single on itunes. Let me know what you think by leaving a comment below and say ‘hi’ on Twitter @KCarib.