This conversation left us thinking … If Clint Black does his own social media, so should everyone else!
As a fan of country music, ask yourself what you are hoping to achieve by tweeting or commenting to an artist. As a fan of country myself, if I am attempting to contact an artist, chances are I am doing so to say I like something he/she/they are doing or am mentioning something that reminded me of him/her/them. It is remarkably rewarding to receive a response (or even a favorite/retweet) from that artist, knowing your comment was seen and, more importantly, appreciated. It is even more fulfilling when you know the artist does his/her/their own social media and it is actually the person you reached out to who is reaching back. Granted, you often have no idea who is on the other end of the computer and you likely hope that your favorite is really sitting at the computer, reading your tweets, laughing, crying (tears of joy, naturally), typing ferociously, and communicating with fans. However, let’s be real — that is not always the case.
As an artist, what is the benefit of doing your own social media? Plain and simple — getting the opportunity to know, understand, and give back to the audience. If a fan is happy, the fan will support the artist more. If the artist is supported more, you are more successful. It’s an ongoing cycle that is so easy to perpetuate … and to think it all begins with you personally hitting that little retweet button or typing just a few characters in gratitude. Also, when you tweet/post at all, the troops come out to retweet and share those words. With every retweet and every share, the digital path becomes longer and the number of viewers and potential new fans multiplies. See? It is totally beneficial to you as a public figure to put your thumbs to good use!
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