We feel like we’re all a family here and we’re all after the same goal, and that goal is to make an impact on music. We don’t have fences around this company. I don’t care if they write a rap song, a pop song or a country song. This is all about music at Play It Again. We’re not focused on one certain genre. I want our writers to feel as creative as they can.
We put a lot of thought into how each writer was going to come together to round out this group. I think of it as a band because everybody’s got his or her own piece to really make it what it is. With co-writes, it’s like setting up my own all-star band. In a sense that’s what I get to do every day.
Maggie Rose has gotten several cuts, including a Selena Gomez cut, and we’ve really just cut the ribbon, so to speak. So she’s already making an impact. Brian Kolb I’ve known for 11 years. Everybody knows Brian as an engineer and a producer. Well, I know him as a writer. He was my first writing partner when I moved to Nashville, so it only makes sense to sign Brian. It’s time for him to be on the map as a writer where he deserves to be. Houston is Tyler Farr’s tour manager and Tyler called me about Houston and told me about all the great songs he was writing. Kyle coming from L.A. was a fish out of water. He was into country music and what he wanted to do didn’t really fit with the stuff going on out there. He can do anything, but his forte is country. The first song I wrote with Kyle is about to be cut by a major label artist. I can’t say what it is yet, but Kyle is just a natural fit here. He brings a little bit of swagger with his style of doing his tracks, and it’s so fun to write with them.
They’ve all got a sparkle on them. It’s fun getting to hear what they do. I’ve never been on this side before. I’ve always done my thing and I’ve done it pretty damn good. But it’s always exciting to hear a song and go, “Oh, hell yeah!” And here I am, I’m supposed to send Luke Bryan one of my songs, and I end up knocking it off and sending one of theirs instead.