We know everything is BIGGER in Texas and apparently, trash is too. SO they came up with this very clever TV CANpaign to get the ‘mess’ of the streets and into the can. Starring #CMchat featured artists The Rankin Twins and rescent Twitterview guest Kevin Fowler this is a must watch. You can catch “Rankin Road Rules” every week right her on CMchatLIVE.com!
Don’t mess with Texas® “CANpaign” gets new look, reminds drivers not to trash Texas roadways.
MORE ABOUT THE CAMPAIGN
Back in 1985, Texas had a big problem with litter on the side of the highways. To battle this big, expensive roadside mess, the Texas Highway Commission launched an extensive public education campaign. Using research, they identified the state’s worst offenders and how best to reach them, and with that — the legend was born. They’ve been encouraging Texans to keep litter off the roads ever since. Don’t mess with Texas has been a great success, using iconic Texas celebrities to help spread they message from Willie Nelson to George Strait, athletes like George Foreman and Randy White, and even a stealthy World War II-era B-17 bomber to remind Texans what Don’t mess with Texas really means.
Follow Jessica Northey on Twittter
For a complete schedule go to cmchatlive.com/calendar
#CMchat Twitterviews are Mondays from 6-7pPT on Twitter
Google+ Twangout’s are as booked TBA
Find out how you can sponsor features on this website or advertise with CMchat!