Just weeks ago, #CMChat named DOT Records/Big Machine’s Drake White as a “One to Watch”, and with the release of his music video for “It Feels Good,” we’re even more sold on our decision. With a voice and musical style that stand in a league of their own, White is bound to make a splash with the clip that reflects his vibe perfectly.
The single pairs White’s uniquely soulful rasp with an uptempo piece of twangy country perfection. Think The Brothers Osborne meet Chris Stapleton meet Will Hoge, and you’ve got just a taste of Drake White.
The video, directed by Roman White, takes Drake stomping through the Louisiana Bayou, mixing performance shots with a dance party and crawfish boil. Shot just outside of New Orleands, the video is carefree, fun and perfect for the beginning of summer.
“We really wanted to do something that was relatable to me and my band,” said Drake about the video’s vibe. “I read Roman’s treatment and felt like he had a really good grasp of who I was and what the song needed before we even met.” He continued, “The way this song feels to me, it is really getting back to the roots of what is Country music in my soul.”
Watch Drake White’s video for “It Feels Good” now!