Let me run down the list of what makes the perfect breakfast- Bacon, toast, strawberries, orange juice, Florida-Georgia Line.
Yep, the country duo will be at your breakfast table in the morning. The boys will have their faces on millions of boxes of specially marked General Mills products (including Cheerios) as part of the campaign Outnumber Hunger.
Outnumber Hunger is a partnership between Florida/Georgia Line’s label Big Machine, General Mills, and the nonprofit Feeding America. This campaign is now in its third year and in the past has had other Big Machine country acts The Band Perry and Rascal Flatts as its faces. Their focus is on keeping food banks stocked for the spring and summer, when the school year ends and needy children will need a source for meals.
So, outside of the appetites of many female fans, how do these faces combat hunger? Here’s how it works. Every specially marked box will have a code on it. Customers who buy one of the products can enter the code, along with their zip code, at the Outnumber Hunger web site. The company then makes a 56 cent donation to the nearest food bank, with a maximum total of $1.2 million.
Big Machine President and CEO Scott Borchetta sees this as a win-win for everyone involved. Facilities serving a worthy cause of feeding the hungry will get the resources they need, General Mills will boost their sales, and Big Machine’s artists will get major exposure. And not just for Florida/Georgia Line. The partnership will have a ripple effect for the label’s entire lineup of country talent, which also includes Eli Young Band, Cassadee Pope, and Danielle Bradbery. As Borchetta told the Tennesean:
When you look at the needs of a project like this and an initiative like this, one of the things we identified from the beginning (was) instead of focusing on one artist, why not work with the whole label group and look how much ground we can cover?
Great marketing with great artists for a great cause. All part of a well-balanced breakfast!
One question I’ve got to ask though: For cereal that has a bro-country group on its box, does it stay crunchy in milk, or whiskey?
Learn more about the campaign at www.outnumberhunger.com and watch this how-to vid to learn how the donation codes work:
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