As digital downloads are in a steady decline, Hunter Hayes is springing into action. This week he announced that his upcoming single EPs will be solely catered to a digital platform, which includes streaming services such as Spotify, iHeartRadio and eventually iTunes.
Hayes debuted his new single “21” on May 21 on Spotify. This is the first since the launch of his digital campaign. He joins fellow country artists Jana Kramer, Michael Ray and Ashley Monroe.
“We’re constantly looking for new ways to get music to the fans in a quicker and more exciting fashion,” says Hunter Hayes.
“21” is the first taste of new music from Hayes that will be rolling out through streaming and digital platforms in the coming weeks. Produced by Hayes and his co-creator, Dann Huff, “21” simultaneously captures the anticipation of marking the milestone birthday and the nostalgia of its youthful abandon once it’s come and gone. Hayes also shares a co-writing credit on the tune with Dallas Davidson, Kelley Lovelace and Ashley Gorley.
Will Hunter be the first success story in country music to strike it big with just releasing digital content? It’s a pretty good idea when you think about it, but there are always downfalls with it. Personally, I like having physical CDs and records but sometimes they take up too much room in my already cluttered apartment. Hopefully, the newer generation of music listeners will take appreciation for the direction in which they will access new music from their favorite artists.
Listen to Hunter Hayes new song “21” exclusively on Spotify below:
click on pic to buy Hunter Hayes song 21 on itunes
photo credit: Ray Burmiston via Warner Music PR