Summer love is almost always synonymous with warm weather, sunny days, bonfire nights and country music. On his new single, “Roller Coaster,” Luke Bryan takes listeners on the week-long journey of a whirlwind summer romance.
Following in the footsteps of four number one hits from one album is no small task, but if any track is up for the challenge, it’s the Michael Carter and Cole Swindell penned track, “Roller Coaster.”
The video was set on the beach in Panama City Beach, Florida where Luke held his annual Spring Break concert series. It was directed by longtime cohort, Michael Monaco. “Michael has been part of my organization for the past four years,” says Bryan. “In my opinion, he did such an amazing job visually capturing these lyrics. Also, anytime I can stand on a beach and film a video is a good day!”
The video is a simple one for Luke, who serves solely as the narrator here, telling the story of two young lovers who meet, frolic on the beach, splash in the water and then bid adieu like all summer loves must. The shoot was an easy one for Bryan. Speaking to PEOPLE Country, Bryan says, “Anytime I can stand on a beach and film a video is a good day.”
He also loves the location where the video was shot, admitting that it’s been the host for many memories. “There’s been tons of memories,” he says to PEOPLE, “stuff that still makes me smile, some stuff I’ve forgotten and some I want to forget!”
Luke Bryan is currently on his huge That’s My Kind of Night Tour, which recently wreaked havoc at Pittsburgh’s Heinz Field. He’ll also be playing stadiums in Boston, Philadelphia and Chicago later this summer.