It’s not a secret that we at Country Music #CMchat love our boots, but cowboy boots aren’t the only shoes that get us excited. We want you to join us in setting aside our favorite western footwear to make room for something of a greater cause – combat boots. Our friends at the Boot Campaign are encouraging civilians to put on a pair of combat boots to show support for military service members and to make it easy, they’ve made a ton available for purchase on their website.
The Boot Campaign is continuing their incredible work to raise awareness and provide assistance to military personnel and their families. The nonprofit organization was created by five Texas women who are better known as the Original Boot Girls. Their idea behind the Boot Campaign is to provide a new way to show your patriotism by wearing combat boots in order to provide funding for the essentials of military personnel. To raise funds for the project, they sell combat boots, host events, and accept direct donations. The proceeds go directly to the campaign’s five assistance initiatives: jobs, housing, wellness, urgent assistance, and family support.
The Boot Campaign has been growing in popularity since their launch in 2009, and to help gain supporters, Meredith Vieira launched the #BootItForward social media activation by posting her “Boot Shoot” photo on Facebook. Vieira, along with Low T Center, surprised her studio audience at The Meredith Vieira Show with a free pair of original SWAT boots from the Boot Campaign.
“We’re all thrilled to see Meredith support the Boot Campaign,” said Sherri Reuland, Boot Campaign Executive Director. “A big reason Boot Campaign has been able to give back as much as we have is because of celebrities and companies like Meredith and Low T Center getting behind the cause and spreading awareness. Today, the entire studio audience, who may have never had the chance to hear about the Boot Campaign, is leaving with boots and knowledge of what we do and why we do it. For that we are forever grateful.”
Vieira is challenging her studio audience as well as her viewers at home to upload their own “Boot Shoot” photos to Facebook in an effort to continue raising awareness for veterans and veteran family care.
Those who do their own “Boot Shoot” will be joining a number of celebrities and some of our favorite country music artists including Dolly Parton, Florida Georgia Line, Zac Brown Band, Montgomery Gentry, Kacey Musgraves, and more!
To purchase your own combat boots, see pictures of celebrity supporters, and to get more information on how you can get involved with the Boot Campaign, visit their website at www.bootcampaign.org.