With a single tweet, Taylor Swift proved to the world just how powerful social media truly is.
Independent artist, Louisa Wendorff released her debut EP Arrow in June of 2014. The six-track album falls into the contemporary/adult contemporary genre, but remained a hidden treasure until a certain music superstar shared her public support for the project.
In December, Louisa, along with friend Devin Dawson, performed a mashup of Taylor Swift’s “Blank Space” and “Style,” grabbing the attention of the 1989 singer/songwriter, and receiving a retweet from the genius behind the music. With one simple word, “OBSESSED,” Taylor changed Louisa Wendorff’s life.
— Taylor Swift (@taylorswift13) December 27, 2014
As you can see, the tweet garnered nearly 18,000 retweets, and those retweeters apparently dug a little deeper to listen to more music from Louisa. The video has been viewed over nine million times and the tweet from Taylor helped Arrow climb to Number 1 on the Heartseekers Albums chart for the first time in Louisa’s career. Her latest single also rose to Number 2 on the singer/songwriter chart on iTunes.
Louisa certainly didn’t expect the outpouring of support upon conceptualizing the project, which was deemed a “passion project.”
It came together naturally and easily. Devin’s an awesome friend. He’s a musical genius with writing, singing and everything. I love working with him, and had pulled him in on a previous video we did.
Watch the video above and let us know what you think. You can also download Louisa Wendorff’s album below.
The moral of the story: Social media works. Still don’t believe us? Look at our very own Jessica Northey.