While some artists from NBC’s The Voice fade into obscurity once the show ends, season four’s third place finishers, The Swon Brothers, are showing no signs of slowing down. The duo recently signed to Arista Nashville and their first single “Later On” is a bonafide hit. On the heels of that hit climbing the charts, Zach and Colton Swon have released their debut video for the song, which you can watch below!
The video shows Zach and Colton having a blast bowling, playing pool, driving bumper cars, meeting with fans and of course, performing. The song is infectious and the video is equally-so. Having recently seen these boys perform at CMA Fest, it’s no secret that they love performing and their fans, and this video provides for a bonafide swoncert.
“We wanted our first video to mirror our lives and really show our fans who we are, both on and off the stage,” says Zach Swon. “And Colton and I believe we accomplished just that.”
The video was directed by legendary director, Roman White, and was shot at various locations around Nashville. “Roman worked with us to develop a video treatment that completely fit our debut single – and gave us a chance to really be who we are naturally,” says Colton Swon.
Watch the Swon Brothers’ Video for “Later On” Now!