Can I just say that I am totally digging this week’s One To Watch? I could easily listen to this artist’s music all day long. A laid back, relaxing and carefree pop type of country. That’s the immediate thought that comes to mind when listening to Veronica Ballestrini’s music. Her sound is without a doubt resonating with her audience as she’s what some may call a social media phenom. She’s a star over on YouTube with more than 4 million views of all her videos and the Connecticut native has over 62,000 followers on Twitter (if you aren’t following her, you might as well do so as everyone else is apparently!).
Since 2009, Veronica’s popularity and her career started to take off. She released a debut album, What I’m All About, which saw three singles (“Amazing,” “Out There Somewhere” and “Don’t Stay”) made into music videos and gaining over 1 million views over on CMT.com. Her social media numbers have absolutely skyrocketed since that time. She went on tour with Secondhand Serenade in 2013 and shot a car commercial for Ford where her duet with Secondhand Serenade (“La La Love”) is featured.
Ballestrini’s current sophomore album, Flip Side, was released in June 2014; an album she worked on for nearly three years. It’s a collection of heartbreak and happy songs, something she says that those experiences and feelings are what actually wrote the album. “I wanted this new album to perfectly reflect what I’ve been up to… It has been a crazy ride, there have been many ups and downs.” Flip Side is a display of her maturity as a singer/songwriter and her perfectly honed skills. This release shows exactly who she is as an artist right now; a unique songwriting approach and delivery that emits a Colbie Caillat meets Taylor Swift-type sound. It’s a sound that can easily, and most certainly should, be widely adopted by both country and pop mainstream formats.
Veronica released the music video for her leadoff single off Flip Side, “Cookies and Cream”, last week. Check it out below:
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